What started as an idea between four friends has today grown to lead globally in the fashion world. From a different angle in the different industry David, Alex, Iñaki Soriano, and Pablo Sanchez were into online second-hand merchandise. The return of Mr. Lozano from US with sunglasses triggered their new venture into the fashion world.
At some point, Hawkers poached Alejandro Betancourt on board from before naming him as their CEO. Betancourt was the real deal in giving a sense of value and direction in the promising venture.
Since Betancourt’s takeover, it has risen to the occasion competing with big brands like Gucci but have been in the game for their unique way of delivering the product. The sunglasses are made from high-quality raw material that is environmentally friendly.
In addition to that, the fashion company puts its clients first with their low-cost price tags. With these, clients can get the kind of commodity concerning colors, type, and relatedness to age factor without digging deeper into their pockets.
Alejandro Betancourt has taken the company on the international map as it has expanded its distribution in parts of Europe, Asia, and North America. They are taking pride in Hawkers being one of the biggest producers of sunglasses. Alejandro Betancourt gives all his prowess on his job; hence, he has been responsible for ensuring it has a reputable production.
Hawkers have launched their H20 classy sunglasses that are of premium quality and preserve the environment. The company has its booming success mainly because of its marketing strategy. Most of its marketing and advertising is done through social media, especially Facebook.
Alejandro Betancourt is an experienced leader, mainly where he worked at the O’Hara administration. He has also done stints in other companies like Pacific exploration and production. He is a graduate with two degrees