You may have heard about the Hawkers brand at some point, that is, if you’re a fashion enthusiast. When purchasing sunglasses and you’re on a budget, you can try out the Hawkers brand. The fashion brand offers sunglasses that are of good quality, and they’re affordable.
Since the inception of the brand, the sales and profit margins were high. The firm capitalized on social media marketing. The only issue is that the brand eventually outgrew social media marketing, and they had to spend more capital on marketing. Eventually, the sunglasses brand was drained financially, and they were about to close down. Fortunately, Leopoldo Alejandro Betancourt Lopez, an angel investor, came to the brand’s aid at an opportune moment.
As an investor and shareholder at Hawkers, Leopoldo Alejandro Betancourt Lopez focused on more effective management. Considering he has led many companies before; the sunglasses brand was in the right hands.
At first, Leopoldo Alejandro Betancourt Lopez assessed the present problems at the firm. He then came up with suitable solutions on how to tackle each problem. Leopoldo Alejandro Betancourt Lopez made the necessary changes to the management team. He also altered the operational strategies.
His main contributions are in the marketing field and also capitalizing on the fashion brand’s prolonged presence as an online entity. The sunglasses brand also partnered with like-minded brands in a bid to boost the company’s online presence. For instance, in 2017, the sunglasses brand partnered with El Ganso, a prominent fashion firm in Spain. As per the analysis carried out, the images used during the marketing campaign boosted the sales margins significantly.
Under the leadership of Leopoldo Alejandro Betancourt Lopez, the brand has also gained from celebrity endorsements. The celebrities have been attracted to the brand, and they have brought about organic growth through influencer marketing. Word-of-mouth marketing has also played a key role in boosting sales margins. Currently, Alejandro Betancourt Lopez is among the major shareholders in the company.