Hawkers Firm is a sunglasses brand established by a group of investors with its headquarters located in Spain; it was established in 2013 by Alex Morena together with other investors with a capital of $300. Two years after the formation of Hawkers, it recorded significant success in different parts of Spain. In 2016, everything went a mess calling for external funding.
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Leopoldo Alejandro Betancourt Lopez showed his interest in the company following its initial success story. Betancourt collected money from his asset management company and called other investors to chip in. The money was enough to relaunch the stagnating activities and ready to go further. He took over the company stewardship by the end of 2016.
Under the leadership of Betancourt, Hawkers managed to transform its online selling platforms. Betancourt identified the potential found in online selling and realized that it could lead to significant development strides in the company. According to the initial statics, the company had made $70 million worth of sales, whereby $65 million came from online selling.
Leopoldo Alejandro Betancourt Lopez realized that if he can do excellent marketing for the sunglasses, the company would achieve great success. He ventured into doing influencer marketing, although he did not involve celebrities. He began by using individuals who were popular on social by giving them the sunglasses for free and asking them to photograph themselves.
This method of marketing worked marvelously for Leopoldo Alejandro Betancourt Lopez. In addition, Betancourt began targeting campus students in different learning institutions in different parts of the world. This method used the word of mouth whereby the students who took part in selling the products were paid a commission depending on the number of sales.
After some time, the customer demand became extremely high, forcing Leopoldo Alejandro Betancourt Lopez to build a store. The store enhanced one on one customer services since the company mostly depended on online selling. Alejandro Betancourt Lopez’s: Twitter.