As its name suggests, Beachbody is a company designed to give customers the physical results they’ve been pining for. The market may be flooded with fitness-based businesses, but this California enterprise stands out by offering comprehensive options that include nutrition, exercise programs, and apparel. Carl Daikeler, the company’s co-founder and CEO, has also recognized the importance of giving buyers accessible content they can use from home. This mentality has made the company a true leader in the industry.
Beachbody: Years of Success in Fitness
Founded in 1998, Beachbody made its name selling VHS tapes with professional workout routines. In subsequent decades, the company diversified its offerings while keeping pace with technological advancements. Today, customers can access workouts on their smartphones while ordering nutritional packages and buying branded apparel.
Carl Daikeler: The Visionary Leading The Company
Carl Daikeler has been with the company since the very beginning. He co-founded the business with Jonathan Congdon after recognizing the size of the fitness market. Now, more than twenty years later, his forward-thinking mindset continues to put the company on the cutting edge. By offering customers subscriptions to a fitness-based streaming service, he is keeping his company in line with contemporary consumer trends.
Shakeology: The Perfect Product For Contemporary Fitness Fans
Part of what makes this company so special is its holistic approach to fitness. It treats nutrition just as seriously as it treats exercise. Shakeology, a nutritious milkshake the company offers, is an example of this focus. A closer look at the product reveals a lot about the company’s business model.
Variety of Flavors
Beachbody recognizes that modern consumers want choices. That’s why it offers shakes in a number of different flavors. Customers can choose the specific shakes that most agree with their taste buds.
Positive Effect On Physical Health
Shakeology has been created specifically to improve the health of consumers. Not only does the intricate blend of nutrients promote weight loss, but it also kills cravings, provides energy, and improves digestion. This focus on health is typical of the company’s overarching ethos.