Honey Birdette is an Australian lingerie brand founded by Eloise Monaghan in 2006. It launched a dedicated e-commerce site with a plan of expanding its portfolio in the UK from three to forty stores by 2018. The U.S site was launched after an increase of 374% of online sales in the US market in one year. According to Monaghan, the main goal of the new site is to enhance consumer experience and satisfaction through fast delivery, easy return, an extension of the range of products offered to the customers. Apart from increasing the number of stores in U.K, the company also aims at establishing a couple of retail openings in the U.S. The first store outside Australia was opened in UK at the ‘London Covent Garden’ followed by others in ‘Westfield white City ‘and ‘Leeds Victoria Gate’. Honey Birdette boasts of over 10 retail stores in the U.K and over 55 stores in Australia. Besides the U.S market, the company is seriously thinking about penetrating the premium European locations
Honey Birdette advertises aggressively on social media sites like Facebook, twitter and Instagram with several advertising videos on you tube. This works very well for its online boutiques. They have very many online followers not only in Australia but other countries as well as a result of the strong social media presence and its sexy lingerie brands that all women like to have as part of their closet.
The fashion industry is one of the most lucrative business ventures to invest in especially in this error where people idolise celebrities and dressing like them is a statement. As long as Honey Birdette identifies and works with a few celebrities, it is likely to experience overwhelming growth and presence across the globe despite the existing competition in the relatively crowded market.
Anyone interested in traveling around Asia and Oceania should really check out some of Kim Dao’s blogs. One recent blog, entitled “First Day in KOREA, SEOUL | Pokemon Krispy Kreme!! | ft. Sunnydahye | KimDao in KOREA,” takes viewers on a tour of the popular capital city of Seoul.
At the start of the video, Kim Dao anxiously awaits her flight to South Korea. She says she is flying into Seoul thanks to the makeup company Wishtrend. Although this is officially a business trip, Kim Dao says she is going to spend an extra day exploring the city with her good friend Sunnydahye.
Once Kim Dao arrives at Incheon International Airport, she meets up with Sunnydahye and travels to Gangnam Station. Sunny surprises Kim with a box of Pokémon Krispy Kreme donuts.
After Kim Dao arrives at her Airbnb, she opens up the boxes of special Pokémon donuts. She eats two of the donuts right away, one of which looks like a Pokéball and the other which looks like Pikachu. She says she doesn’t really care for the Pikachu donut because it has banana filling.
Sunnydahye then takes Kim Dao with her to a YouTuber “Meet and Greet.” Kim Dao just chills in the corner while Sunnydahye meets with her fans.
A few moments later, we see Kim Dao in a car with YouTuber Bronwyn (aka BiiBiiBap) next to her. Kim says a man named Eddy is driving her and Bronwyn home from a Wishtrend event. Eddy works for Wishtrend.
The video closes with a convenience store haul. Kim also shows some Pokémon makeup she got from the company TONYMOLY.
Australian based lingerie brand Honey Birdette has launched a U.S. e-commerce and plans a rapid UK retail roll-out. According to the brand’s plans, by the end of 2018, this brainchild of entrepreneur Eloise Monaghan will have taken its retail portfolio in the United Kingdom from three stores to 40.
This exclusive brand is targeting the U.S. retail openings and has plans to increase its store count in the UK rapidly. Honey Birdette opened their first store outside Australia in London’s Covet Garden last year. Subsequently, they opened two more stores in Leed’s Victoria and also Westfield White City.
Honey Birdette has revealed that they have at least ten more openings line up in the United Kingdom, including Liverpool, Newcastle, and Westfield Stratford, and they are targeting 40 stores by the end of next year. The brand is also eyeing other premium locations in Europe. And in their own home market of Australia, they already have more than 55 stores.
The brand offers more wonderful things beyond their glossy black doors. Their boutiques are flirty, playful and impenitently sensual. And amidst these pretty things lies the treasury of amusements to send their clients blissfully.