Sweetgreen is a story of overnight success. Formed in 2007 by Nathaniel Ru and his college buddies, the restaurant has grown from its Georgetown origins and now covers more than 40 locations. The fast food chain is even attracting the interests of investors. In fact, Sweetgreen has currently generated nearly $100 million in revenue from investments. Over the course of a decade it appears that Sweetgreen is here to stay and might even turn into the next big thing in fast food.
Health Is On The Menu
Sweetgreen is a fast food chain centered around providing its customers with the healthiest food possible. Instead of the usual cheeseburgers and fries you would see at other fast food chains, you will only see salads and other menu items oriented towards health. The food available on Sweetgreen’s menu is seasonal as well. This means that you will find the menu changes at certain times of the year. This lowers the amount of stress placed on farms and reduces the overall carbon footprint of the restaurants under the Sweetgreen name.
Fast Food With A Purpose In Mind
Sweetgreen is undeniably a fast food chain with a higher cause. Nathaniel Ru is a very socially conscious entrepreneur and he wants his business to reflect his values. This means that Sweetgreen is specifically designed with the goal of making sure every aspect of the restaurant contains at least some element of philanthropy. For example, whenever people order food using the Sweetgreen app portions of those proceeds will actually go to important nutritional causes. Then there’s the Sweetlife music festival the restaurant holds. At these events musicians have a chance to bring their messages to the masses and bring about change in the world.
The Future Of Sweetgreen
Sweetgreen is certainly on a roll. The restaurant gives people something they’ve wanted for some time. All too often fast food has given us something we regret eating the next day. Sweetgreen, on the other hand, is offering fast food we can eat with a purpose. It reflects the change of values America is seeing and where those values are going. We are now a nation facing an obesity crisis never seen before. Changing the way we think of fast food is critical to turning things around. With the help of Nathaniel Ru this might just happen.
Nathaniel Ru is a great business owner who is having a lot of success with Sweet Green. This is a company that primarily focuses on taking things to the next level with people who are looking to eat healthy. If you want to eat healthy, there are a variety of ways to do so at Sweet Green. At the end of the day, the reason that Sweet Green is successful is that they provide a number of ways for people to enjoy healthy eating while still helping others pay for their food. Not only do they provide a lot of food for those in need, but they provide educational opportunities as well. If you want to start a company, Nathaniel Ru is a great person to learn from.
When he was in college, Nathaniel Ru decided to start a healthy food business. There are a lot of people who look at what he has done with great respect. When he first started out, he did not want to go into debt in order to get started. This is one of the biggest reasons why he has done such a good job with his business. Once the cash flow started to flow in, he did not have to spend a lot of time and money on other issues.
There are few business owners today who can scale up their business without some form of financing. One of the best ways to finance your business is to sell a piece of ownership for cash on the front end. Although some business owners do not like selling a piece of their business, this is a good way to invest in the company without having a lot of debt. Over time, many people have decided that this is one of the best ways to deal with the rising costs of owning a business.
In the coming years, Nathaniel Ru is focused on taking things to the next level with Sweet Green. He has a lot of experience in running his business, and he wants to open as many locations as possible. There are a lot of people who are looking up to his work. If you want to invest in a great business, this is the way to go. Nathaniel Ru is someone who is looking to help as many people as possible in the journey. If there are any business owners who want to invest in the health food industry, this is the way to go. Over time, he is going to do a lot of great work in this area.
There are many people today who are interesting in starting their own business. However, this is a difficult goal to accomplish. Competition is higher than ever before, and you need to be prepared to take things to the next level quickly. Nathaniel Ru has done a great job with Sweet Green, which is a healthy restaurant that specializes in salads. With the rising interest in healthy eating, it is no wonder that so many people are starting new restaurants in this area of the industry.
From the time he was young, Nathaniel Ru has always wanted to own his own business. There are a lot of people who try and fail in this area. Although the start was tough to get through, Nathaniel Ru now has a sustainable business that is growing rapidly. If you want to invest for the future, he is a great person to learn from. He has a track record of success in building a great business that meets the needs of his customers.
When you first start out in business, you need to make sure you have a financial plan for success. A lot of people just assume that customers will come rushing in as soon as you open the doors. In reality, you need to have a large amount of capital in the bank to get you through months that do not produce as much profit. It took Nathaniel Ru about a year to become profitable as a business. As the business grows, you need to have the processes that scale along with it. A lot of people today simply do not have the patience that is required to get a business going.
In the future, Nathaniel Ru wants to continue to grow his business with other locations. Spreading out is never easy, but he knows this is the best way for his company to get to the next level. He is a great example of the impact that hard work and strategic planning can make on a business. Sweet Green is set up for success over the next couple of years.
Nicolas Jammet, Jonathan Neman and Nathaniel Ru are the three disciplined undergraduates from Georgetown behind Sweetgreen, the healthy table salad chain based out of Washington. Sweetgreen-spelled with one backwards “e” and in all lower case letters, has stores in Boston,New York, Philadelphia and Washington.
Nathaniel Ru is the Co-Founder and Co-CEO with his colleagues, Nicolas, and Jonathan. Most of us have heard the old advice that it’s not a good idea to work with family or be friends with your co-workers. But because of their close bond they’ve been able to do something they love together and be successful at it, and prove that to be an old wife’s tale.
It all started when Nathaniel and his friends were always finding themselves challenged to find places that offer healthy, fun and easy things to eat. The three friends wanted to open a restaurant that offered all these things, so people can have healthier choices.
The trio found the perfect tavern space to begin their company but when Ru called the landlord and explained their vision, she hung up on him. Determined to not take no for an answer, he or one of his roommates continued to call until she finally agreed to meet with them. Dressed in a suit with business plan in hand, (something he never does!) he was prepared only to receive the go-ahead. He convinced her that this might actually work and three and a half weeks later they were able to get started on their venture. The eatery has grown to a total of 21 in just six years.
Nathaniel strongly believes in the importance of passion and purpose and to invest your heart into what you want to do. He believes it’s important that you only hire the best people and to treat them accordingly.
Also a huge believer in community Ru has found that financial success came from stores with teams working the longest together and in this age of technology, the best marketing still remains personal.
Beginning with only one shop in Georgetown in 2007 and with the financial help of 40 friends and family, the Sweetgreen farm-to-table restaurant chain has only grown. They’ve now expanded to 31 nationwide are expected to grow to be 40 by the end of the year. Their three rounds of venture capital funding now totals $95 billion. All because three undergraduates had a vision.