Whitney Wolfe, an entrepreneur, was born in 1990, she graduated from University of Southern Methodist with a degree in International Studies. She started her own business while still in college for selling tote bamboo bags and donated the money to charitable organizations. She then got married to Michael Herd in Southern Italy.
Whitney Wolfe first experience in the digital dating scene was when she was the co-founder of Tinder back in 2012. However, she resigned later after being discriminated and sexually harassed by another company founder. Andrey, the founder, and president of Badoo invited Whitney Wolfe to join his organization soon after she resigned from Tinder Company. Badoo an app that is similar to Tinder was established ten years ago. Whoever, Whitney Wolfe refused his proposal to become Chief Marketer of Badoo, a position that was readily available for someone with skills and experience such as Whitney.
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Whitney Wolfe confronted the CEO of Badoo on their first meeting, with the idea that she had in mind when she resigned from Tinder. She told Andrey about her plans to start a new company that would change the online dating experience for women. Andrey offered her the help she needed including access to his Badoo technical team members, funds and the power to make a creative decision an offer that Wolfe could not resist.
The two agreed, and Bumble the first women dating site was founded. Whitney Wolfe was given 20% ownership and his partner Andrey 79%. Bumble app has over 30 million active subscribers since it was launched four years ago. The company offers employment to more than 50 workers. The company’s growth is propelled by the principle of taking note of issues surrounding the modern women when it comes to dating online. Whitney Wolfe suggested that the goal of his founded company (Bumble) is to operate on a global scale to reach many users worldwide.
The company also has other features that include, Bumble BFF an extension of Bumble that helps you make new friends and Bumble biz professional networking for women that lets you choose or pick who you want to chat with online.
Lori Senecal is one of the pioneers of guerilla advertising tactics. She says that the biggest risk when it comes to marketing in the modern era is not taking any risks at all. This especially applies to digital advertising, such as on social media websites like Facebook and YouTube. If you’re not creative and “out there” a bit nobody is going to care less about your ads, let alone click on them.
Over the past several years Lori Senecal has pushed a lot of boundaries in order to help her clients boost sales, revenue, and market awareness. She stays on top of technological developments and makes creative use of things like GPS-enabled marketing and customized advertising. She is an expert at using compelling and provocative images that capture the attention of people who are browsing the internet on their phones or tablets. Visit Inspirery to see more.
Lori Senecal says that traditional advertising simply doesn’t work in the digital age. Instead, getting the attention of consumers relies upon guerilla-advertising techniques. Most people in the industry think of guerilla-advertising techniques in terms of outdoor advertising or having some staged event. She says these techniques can also be used online when properly approached.
Crispin, Porter & Bogusky has been a successful advertiser for a number of years. Things went to the next level when they hired Lori Senecal as their Global Chief Executive Officer. She introduced revolutionary concepts for how to reach consumers and grab their attention. She broke all manner of old-school rules that really don’t apply anymore because they are no longer effective.
Under Lori’s leadership, CP+B campaigns has three things to them that lead to success. The first is reaching the audience that it is intended for. The second is sending a marketing message that the intended audience both knows and has shown that it wants to learn more about. Finally, her marketing inspires people to take action and buy the product or service.
Lori Senecal entered the world of advertising in February 2003. She has worked for a number of firms such as McCann Erickson as well as Kirshenbaum, Bond, Senecal and Partners. She started her work at CP+B in March 2015.
Read more: https://www.huffingtonpost.com/author/lori-senecal