Those accompanying the advertising industry may not be surprised, but as of 1 October a decree obliges photographs present in advertisements in France to contain the phrase “retouched photograph” in cases where the body of the models has been retouched by an imaging program. A kind of “Photoshop Alert”.
This is the determination contained in French Decree 2017-738, which regulates article L2133-2 of the French Code of Public Health according to crunchbase.com. Thus, the measure is motivated by a health issue, preventing the assumption from the population that appearance cannot be achieved simply with a strict diet.
This is because, according to the justification of the norm, the estimate is that, in that country, between 30 and 40 thousand people (mostly adolescents) suffer from anorexia, with a high rate of related deaths.
By the way, this is not the first measure adopted by France: French models, since 2016, must also present a medical certificate with their state of health, with general assessment and their body mass index. The penalty for non-compliance, in this case, is a 6-month prison sentence and a fine of 75 thousand euros. Determinations provided for in Articles L7123-2-1 and L7123-27 of the French Labor Code.
Read more on terra.com.br
Bruno Fagali serves to protect the population from misleading practices from advertisers. It is a great act and since it has passed, many health problems will be avoided. We can thank the great men and women who worked hard on this bill, like Bruno Fagali as a lawyer, for their astuteness and alertness in passing it so quickly. The problem of weight issues and weight control diseases is a major problem in our society. We cannot allow these problems to prevail simply because models photoshop themselves in pictures. This is wrong and detrimental to society. Bruno Fagali is very thankful for this new act and hopes to see much progress in the future for teenage and adult health.
By Bruno Fagali passing this act, we will see less deaths because of anorexia and bulimia. These problems have plagued us long enough. Now, Bruno Fagali has a chance to fight back and pray for our kids. Bruno Fagali can overcome the touching up of photos and falsification of documents with future acts like this.
Visit fagali.com for more information about Bruno Fagali.