How Lori Senecal Has Pioneered Digital Marketing

Lori Senecal is one of the pioneers of guerilla advertising tactics. She says that the biggest risk when it comes to marketing in the modern era is not taking any risks at all. This especially applies to digital advertising, such as on social media websites like Facebook and YouTube. If you’re not creative and “out there” a bit nobody is going to care less about your ads, let alone click on them.

Over the past several years Lori Senecal has pushed a lot of boundaries in order to help her clients boost sales, revenue, and market awareness. She stays on top of technological developments and makes creative use of things like GPS-enabled marketing and customized advertising. She is an expert at using compelling and provocative images that capture the attention of people who are browsing the internet on their phones or tablets. Visit Inspirery to see more.

Lori Senecal says that traditional advertising simply doesn’t work in the digital age. Instead, getting the attention of consumers relies upon guerilla-advertising techniques. Most people in the industry think of guerilla-advertising techniques in terms of outdoor advertising or having some staged event. She says these techniques can also be used online when properly approached.

Crispin, Porter & Bogusky has been a successful advertiser for a number of years. Things went to the next level when they hired Lori Senecal as their Global Chief Executive Officer. She introduced revolutionary concepts for how to reach consumers and grab their attention. She broke all manner of old-school rules that really don’t apply anymore because they are no longer effective.

Under Lori’s leadership, CP+B campaigns has three things to them that lead to success. The first is reaching the audience that it is intended for. The second is sending a marketing message that the intended audience both knows and has shown that it wants to learn more about. Finally, her marketing inspires people to take action and buy the product or service.

Lori Senecal entered the world of advertising in February 2003. She has worked for a number of firms such as McCann Erickson as well as Kirshenbaum, Bond, Senecal and Partners. She started her work at CP+B in March 2015.



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