The Reign of Honey Birdette in the Lingerie Industry

Honey Birdette is an Australian lingerie brand founded by Eloise Monaghan in 2006. It launched a dedicated e-commerce site with a plan of expanding its portfolio in the UK from three to forty stores by 2018. The U.S site was launched after an increase of 374% of online sales in the US market in one year. According to Monaghan, the main goal of the new site is to enhance consumer experience and satisfaction through fast delivery, easy return, an extension of the range of products offered to the customers. Apart from increasing the number of stores in U.K, the company also aims at establishing a couple of retail openings in the U.S. The first store outside Australia was opened in UK at the ‘London Covent Garden’ followed by others in ‘Westfield white City ‘and ‘Leeds Victoria Gate’. Honey Birdette boasts of over 10 retail stores in the U.K and over 55 stores in Australia. Besides the U.S market, the company is seriously thinking about penetrating the premium European locations

Honey Birdette advertises aggressively on social media sites like Facebook, twitter and Instagram with several advertising videos on you tube. This works very well for its online boutiques. They have very many online followers not only in Australia but other countries as well as a result of the strong social media presence and its sexy lingerie brands that all women like to have as part of their closet.

The fashion industry is one of the most lucrative business ventures to invest in especially in this error where people idolise celebrities and dressing like them is a statement. As long as Honey Birdette identifies and works with a few celebrities, it is likely to experience overwhelming growth and presence across the globe despite the existing competition in the relatively crowded market.

Jim Tananbaum Is a Private Equity Specialist

James B. Tananbaum is the Managing Director, CEO (Chief Executive Officer) and founder of an acclaimed growth capital and venture capital business that’s known as Foresite Capital. People also call him “Jim.” Foresite Capital was established in 2011 and has locations in both New York, New York and San Francisco, California. Tananbaum launched Foresite Capital with the goal of recognizing up-and-coming forces in the healthcare realm. This professional had a lot of experience before setting up Foresite Capital, too. He was involved with a couple significant healthcare investment businesses. He was even involved with a pair of respected biopharmaceutical firms.

Jim Tananbaum has been a big player in the investment and medical care entrepreneurial worlds for a quarter of a century now. He puts his attention on monetary and operational openings that can assist him in the establishment of franchise medical care firms.

Tananbaum has an extensive education that has helped him significantly throughout his lengthy and rewarding career. He went to Yale University in New Haven, Connecticut. He earned B.S.E.E. (Bachelor of Science in Electrical Engineering) and B.S. (Bachelor of Science) degrees from the renowned Ivy League institution.

This healthcare expert resides and works in the vibrant San Francisco Bay area in Northern California. He has substantial knowledge that relates not only to medical care but also to growth investing. Foresite Capital is a firm that delves into medical tools, medical care services, diagnostics, genomics and even biotechnology. Jim Tananbaum, because of that, possesses in-depth understandings of all of these vital topics.

He was employed at Prospect Venture Partners as its Managing Director and co-founder. He started work for the healthcare venture capital business in 2001. He exited the company close to a decade later in 2010. The team at Prospect Venture Partners primarily zeroed in on series A financing. Tananbaum was on the staff at Theravance for three years, too. He was the firm’s Chief Executive Officer and co-founder. He was on the team at Theravance between the years of 1997 and 2000. Tananbaum’s many diverse skills include corporate development, angel investing, startup organizations, entrepreneurship, due diligence and deal sourcing.

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