Honey Birdette Launches US E-Commerce and Plans to Increase UK Retail Portfolio

Australian based lingerie brand Honey Birdette has launched a U.S. e-commerce and plans a rapid UK retail roll-out. According to the brand’s plans, by the end of 2018, this brainchild of entrepreneur Eloise Monaghan will have taken its retail portfolio in the United Kingdom from three stores to 40.

Honey Birdette launched the U.S. site after experiencing a 374 percent increase in U.S. online sales for the last one year. The purpose of this platform is to enhance their consumer experience with faster delivery, easier returns as well as increased product range.

This exclusive brand is targeting the U.S. retail openings and has plans to increase its store count in the UK rapidly. Honey Birdette opened their first store outside Australia in London’s Covet Garden last year. Subsequently, they opened two more stores in Leed’s Victoria and also Westfield White City.

Honey Birdette has revealed that they have at least ten more openings line up in the United Kingdom, including Liverpool, Newcastle, and Westfield Stratford, and they are targeting 40 stores by the end of next year. The brand is also eyeing other premium locations in Europe. And in their own home market of Australia, they already have more than 55 stores.

About Honey Birdette

Honey Birdette was founded in 2006 by two friends who were worn-out of being unable to find provocative lingerie and luxury bedroom accessories. They were motivated to look for a way of injecting a sense of sensuality into the bedroom. Honey Birdette is now set to guide anyone through everything they need for the pleasure parlor in their bedrooms, from cautiously detailed lingerie to high-end toys.

The brand offers more wonderful things beyond their glossy black doors. Their boutiques are flirty, playful and impenitently sensual. And amidst these pretty things lies the treasury of amusements to send their clients blissfully.