The Rise Of Sweetgreen
Sweetgreen is a story of overnight success. Formed in 2007 by Nathaniel Ru and his college buddies, the restaurant has grown from its Georgetown origins and now covers more than 40 locations. The fast food chain is even attracting the interests of investors. In fact, Sweetgreen has currently generated nearly $100 million in revenue from investments. Over the course of a decade it appears that Sweetgreen is here to stay and might even turn into the next big thing in fast food.
Health Is On The Menu
Sweetgreen is a fast food chain centered around providing its customers with the healthiest food possible. Instead of the usual cheeseburgers and fries you would see at other fast food chains, you will only see salads and other menu items oriented towards health. The food available on Sweetgreen’s menu is seasonal as well. This means that you will find the menu changes at certain times of the year. This lowers the amount of stress placed on farms and reduces the overall carbon footprint of the restaurants under the Sweetgreen name.
Fast Food With A Purpose In Mind
Sweetgreen is undeniably a fast food chain with a higher cause. Nathaniel Ru is a very socially conscious entrepreneur and he wants his business to reflect his values. This means that Sweetgreen is specifically designed with the goal of making sure every aspect of the restaurant contains at least some element of philanthropy. For example, whenever people order food using the Sweetgreen app portions of those proceeds will actually go to important nutritional causes. Then there’s the Sweetlife music festival the restaurant holds. At these events musicians have a chance to bring their messages to the masses and bring about change in the world.
The Future Of Sweetgreen
Sweetgreen is certainly on a roll. The restaurant gives people something they’ve wanted for some time. All too often fast food has given us something we regret eating the next day. Sweetgreen, on the other hand, is offering fast food we can eat with a purpose. It reflects the change of values America is seeing and where those values are going. We are now a nation facing an obesity crisis never seen before. Changing the way we think of fast food is critical to turning things around. With the help of Nathaniel Ru this might just happen.