In October of 2013, CEO of Squaw Valley Ski Holdings in California Andy Wirth on facebook experienced an event that would be life-altering in more ways than one. At the end of a standard skydiving thrill, he landed unfavorably on a vineyard where he partially severed his right arm. By a stroke of sheer luck and grace, Andy Wirth survived, his arm was salvaged, and he went on to start the slow and grueling journey of recovery. It was during this journey that one of his most significant undertakings was forged. Andy met and befriended with a visiting Navy Seals team on crowdrise.com, and later, in an attempt to truly regain his life, sent a video of himself riding a bike to Andrew Messick, CEO of IRONMAN Triathlon Corporation. Impressed, Messick encouraged Andy enough to put together a relay team for an upcoming IRONMAN race. Andy Wirth recruited one of the guys from the Navy Seals as a swimmer, an old college friend as a the cyclist, and Wirth himself would be the runner. What marked this race as truly special was Wirth’s intent behind the formation of the team: Wirth planned on raising funds for the Navy Seals Foundation in commemoration for the comrades who had lost their lives and limbs on the battlefield and front lines. The name he chose for the team? Special Warfare Warrior Support Team on http://www.ironman.com/triathlon/news/articles/2014/09/andy-wirth-squaw-valley.aspx. Wirth has been diligently training (even with an arm brace) and plans on continuing his racing and goodwill efforts in years to come. IRONMAN’S 70.3 marked the first race where Wirth competed after suffering a serious injury.
Andy Wirth on kcrw became the CEO of Squaw Valley Ski in 2010 after an extensive career in marketing and leadership for Steamboat Springs and Intrawest resort industry. Following Andy Wirth’s acquisition, Squaw Valley underwent major renovations and was eventually merged with Alpine Meadows Ski Resort in 2011. The company and leadership remain a success to this day.